LIVING IN MOTION / LASALLE COLLEGE OF THE ART 2009 DEGREE SHOW

BEN & JERRY'S / COMMERCIAL WORK

Ben & Jerry's 2009 Christmas Advertising Campaign. 

LIVING IN MOTION / JOURNAL

This creative process journal documentated and tracked my thoughts, ideas, visualisations, discoveries and developments through out my final year studio projects.

ROADSCAPE / INSTALLATION

This installation piece aims to explore how Singapore, the whole landscape can be viewed as a series of heavily iconographic signs and symbols. The photo-montage approach in the project, points to the presence of the “montage effect” that is already in existence in Singapore through the “piling up” and layering of road signs and symbols which in turn become part of the scenic views of the Roadscape, and part of the visual experience of urbanism. The transformation of the urban environment of contemporary city into a Roadscape.

WAR / BOOK

Pictorial symbols are a universal bridge between the visual language of forms and a direct experience of the perceived reality. The most interesting about pictorial symbols is not their future way of use, but their form. Thus, this book will be looking at the comparison of 2D and 3D pictograms, and their strengths and weaknesses. Such a complex task requires streamlining of all aspects of graphic work into an ideal unity. The visual concept is connected with the chosen environment which is the Singapore Changi Airport, Terminal 3.

SUBWAY / BOOK

This book deals with wayshowing. It focuses on signage, visual messages presented in man-made environments, investigating how contemporary landscape such as Tokyo’s and London’s subways can be read through movement with the use of pictograms and signs.

SHAPE / BOOK

The book, “Shape: talking, seeing and doing” is a visual documentary of geometric shapes in pictograms and typography. It is an informative booklet which prove that shape is a useful place to start and outline the limits of design, an exhaustible source of ideas through pictograms and typography.

NIGHT SAFARI / ADVERTISING CAMPAIGN

SCENT POT / CRAFT WORK

GENOCIDE / POSTERS

A series of promotional posters for the “Genocide, the Crimes of Crimes” exhibition supported by the Amnesty International. The aim of this exhibition is to explore the duty to prevent genocide, and the consequences that may have on the emerging law of humanitarian intervention.

SHO / POSTERS & ZINE MAGAZINE SPREADS

The typeface I am working on is Sho. The master German calligrapher Karlgeorg Hoefer created the Sho typeface for Linotype’s Calligraphy for Print collection in 1992. The typeface is recognizable by the extreme contrast between strokes and the way it uses simple, round forms in some of its letters, giving it a peppy and playful feel. The name Sho comes from the Japanese and it reflects the Japanese art of writing. Thus, the main concept of this series of posters is to combine both the western (Germany) and eastern (Japan) cultures. Basically, I have used a simple palette of strong, intense colors to reinforce the strength of my design, producing a striking, eyecatching, traditional oriental yet contemporary feeling for my viewers. The main colors used for the designs are red, yellow, green and black. Red, yellow and black symbolize Germany because these are the colors that appear on their national flag. Red and yellow also symbolize the traditional Japanese culture. Green symbolizes the harmonious interactions between the East and the West.